Imagine vs Millie's Sipping Broth · Bay Area shelf head-to-head
Imagine and Millie's Sipping Broth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Imagine carries more Brand PowerImagine is in more Bay Area grocersImagine fields the deeper lineupMillie's Sipping Broth sits further up the premium end
Imagine
Millie's Sipping Broth
53
brand power
19
20
products
6
6
categories
2
17
grocers
1
$6.81
avg price
$6.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Imagine▭ Millie's Sipping Broth
Distribution · 30% of score71·4
M
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Imagine
only Millie's Sipping Broth
no top category Imagine doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Imagine · Millie's Sipping Broth
