Imagine vs Proper Good · Bay Area shelf head-to-head
Imagine and Proper Good, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Imagine carries more Brand PowerImagine is in more Bay Area grocersImagine fields the deeper lineup
Imagine
Proper Good
53
brand power
15
20
products
3
6
categories
2
17
grocers
2
$6.81
avg price
$7.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Imagine▭ Proper Good
Distribution · 30% of score71·8
P
carried in 17 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Imagine
only Proper Good
no top category Imagine doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Imagine · Proper Good