Imperial vs Earth Balance · Bay Area shelf head-to-head
Imperial and Earth Balance, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earth Balance carries more Brand PowerEarth Balance is in more Bay Area grocersEarth Balance fields the deeper lineup
Imperial
Earth Balance
7
brand power
45
2
products
13
1
categories
4
1
subcategories
5
2
grocers
15
$3.74
avg price
$9.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Imperial▭ Earth Balance
Distribution · 30% of score8·63
I
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Imperial
no top category Earth Balance doesn’t also play in.
only Earth Balance
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Imperial · 0
no exclusive doors — everywhere Imperial is, Earth Balance is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Imperial · Earth Balance