IN THE RAW vs Glorybee · Bay Area shelf head-to-head
IN THE RAW and Glorybee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Glorybee carries more Brand PowerGlorybee is in more Bay Area grocersGlorybee fields the deeper lineup
IN THE RAW
Glorybee
18
brand power
29
6
products
11
1
categories
3
2
subcategories
3
2
grocers
10
$5.73
avg price
$10.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ IN THE RAW▭ Glorybee
Distribution · 30% of score8·42
I
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only IN THE RAW
no top category Glorybee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: IN THE RAW · Glorybee