India Tree vs Sugar In The Raw · Bay Area shelf head-to-head
India Tree and Sugar In The Raw, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
India Tree carries more Brand PowerIndia Tree is in more Bay Area grocersIndia Tree fields the deeper lineupIndia Tree sits further up the premium end
India Tree
Sugar In The Raw
56
brand power
23
45
products
5
10
categories
1
17
subcategories
1
14
grocers
8
$2.11
price per oz
22.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ India Tree▭ Sugar In The Raw
Distribution · 30% of score58·33
S
carried in 14 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only India Tree
only Sugar In The Raw
no top category India Tree doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: India Tree · Sugar In The Raw
