Inner-eco vs Halfday · Bay Area shelf head-to-head
Inner-eco and Halfday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Halfday carries more Brand PowerHalfday is in more Bay Area grocersHalfday fields the deeper lineupInner-eco sits further up the premium end
Inner-eco
Halfday
20
brand power
36
4
products
9
2
categories
3
5
grocers
11
$2.11
price per fl oz
25.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Inner-eco▭ Halfday
Distribution · 30% of score21·46
I
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Inner-eco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Inner-eco · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Inner-eco · Halfday
