International Delight vs Chobani · Bay Area shelf head-to-head
International Delight and Chobani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chobani carries more Brand PowerChobani is in more Bay Area grocersChobani fields the deeper lineupChobani sits further up the premium end
International Delight
Chobani
23
brand power
65
10
products
128
2
categories
5
3
subcategories
7
3
grocers
18
21.0¢
price per fl oz
$4.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ International Delight▭ Chobani
Distribution · 30% of score13·75
I
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only International Delight
only Chobani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only International Delight · 0
no exclusive doors — everywhere International Delight is, Chobani is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: International Delight · Chobani
