Iqbar vs Perfect Bar · Bay Area shelf head-to-head
Iqbar and Perfect Bar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Perfect Bar carries more Brand PowerPerfect Bar is in more Bay Area grocersIqbar sits further up the premium end
Iqbar
Perfect Bar
30
brand power
53
16
products
18
1
categories
4
8
grocers
19
$1.69
price per oz
$1.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Iqbar▭ Perfect Bar
Distribution · 30% of score33·79
I
carried in 8 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Iqbar
no top category Perfect Bar doesn’t also play in.
only Perfect Bar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Iqbar · 1
only Perfect Bar · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Iqbar · Perfect Bar
