Ironbound Island vs Gimme · Bay Area shelf head-to-head
Ironbound Island and Gimme, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gimme carries more Brand PowerGimme is in more Bay Area grocersGimme fields the deeper lineup
Ironbound Island
Gimme
20
brand power
57
4
products
29
3
categories
4
1
grocers
20
$5.52
price per oz
$8.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ironbound Island▭ Gimme
Distribution · 30% of score4·83
I
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ironbound Island
only Gimme
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ironbound Island · 0
no exclusive doors — everywhere Ironbound Island is, Gimme is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ironbound Island · Gimme
