Isigny Ste Mère vs Challenge · Bay Area shelf head-to-head
Isigny Ste Mère and Challenge, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Isigny Ste Mère carries more Brand PowerIsigny Ste Mère is in more Bay Area grocersIsigny Ste Mère fields the deeper lineupIsigny Ste Mère sits further up the premium end
Isigny Ste Mère
Challenge
47
brand power
28
15
products
8
4
categories
2
6
subcategories
3
11
grocers
9
$1.34
price per oz
66.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Isigny Ste Mère▭ Challenge
Distribution · 30% of score46·38
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spreads2 vs 1 SKUs
only Challenge
no top category Isigny Ste Mère doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Isigny Ste Mère · Challenge