Isigny Ste Mère vs Lurpak · Bay Area shelf head-to-head
Isigny Ste Mère and Lurpak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Isigny Ste Mère carries more Brand PowerIsigny Ste Mère is in more Bay Area grocersIsigny Ste Mère fields the deeper lineup
Isigny Ste Mère
Lurpak
47
brand power
8
15
products
2
4
categories
1
6
subcategories
2
11
grocers
2
$9.60
avg price
$7.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Isigny Ste Mère▭ Lurpak
Distribution · 30% of score46·8
L
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lurpak
no top category Isigny Ste Mère doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Isigny Ste Mère · Lurpak