Isigny Ste Mère vs Pepe Saya · Bay Area shelf head-to-head
Isigny Ste Mère and Pepe Saya, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Isigny Ste Mère carries more Brand PowerIsigny Ste Mère is in more Bay Area grocersIsigny Ste Mère fields the deeper lineup
Isigny Ste Mère
Pepe Saya
47
brand power
10
15
products
2
4
categories
1
6
subcategories
2
11
grocers
1
$9.60
avg price
$12.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Isigny Ste Mère▭ Pepe Saya
Distribution · 30% of score46·4
P
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pepe Saya
no top category Isigny Ste Mère doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Isigny Ste Mère · Pepe Saya