Isigny Ste Mère vs Rodolphe Le Meunier · Bay Area shelf head-to-head
Isigny Ste Mère and Rodolphe Le Meunier, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Isigny Ste Mère carries more Brand PowerIsigny Ste Mère is in more Bay Area grocersIsigny Ste Mère fields the deeper lineup
Isigny Ste Mère
Rodolphe Le Meunier
47
brand power
25
15
products
6
4
categories
2
6
subcategories
3
11
grocers
7
$1.34
price per oz
$1.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Isigny Ste Mère▭ Rodolphe Le Meunier
Distribution · 30% of score46·29
R
carried in 11 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cheese1 vs 2 SKUs
<1% of shelf
only Rodolphe Le Meunier
no top category Isigny Ste Mère doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Isigny Ste Mère · Rodolphe Le Meunier
