ISIGNY STE MERE vs Kerrygold · Bay Area shelf head-to-head
ISIGNY STE MERE and Kerrygold, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only ISIGNY STE MERE
no top category Kerrygold doesn’t also play in.
only Kerrygold
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere ISIGNY STE MERE is, Kerrygold is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: ISIGNY STE MERE · Kerrygold