Island Trollers vs Tonnino · Bay Area shelf head-to-head
Island Trollers and Tonnino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tonnino carries more Brand PowerTonnino is in more Bay Area grocersTonnino fields the deeper lineup
Island Trollers
Tonnino
11
brand power
43
6
products
17
2
categories
2
3
grocers
14
$1.68
price per oz
$1.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Island Trollers▭ Tonnino
Distribution · 30% of score13·58
I
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Island Trollers
only Tonnino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Island Trollers · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Island Trollers · Tonnino