Italia Garden vs Lakewood Organic · Bay Area shelf head-to-head
Italia Garden and Lakewood Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lakewood Organic carries more Brand PowerLakewood Organic is in more Bay Area grocersLakewood Organic fields the deeper lineup
Italia Garden
Lakewood Organic
0
brand power
55
2
products
51
1
categories
3
1
subcategories
17
1
grocers
19
$3.14
avg price
$11.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Italia Garden▭ Lakewood Organic
Distribution · 30% of score4·79
I
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Italia Garden
no top category Lakewood Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Italia Garden · 0
no exclusive doors — everywhere Italia Garden is, Lakewood Organic is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Italia Garden · Lakewood Organic