Ithaca Hummus vs Sinbad Specialty Foods · Bay Area shelf head-to-head
Ithaca Hummus and Sinbad Specialty Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ithaca Hummus carries more Brand PowerIthaca Hummus is in more Bay Area grocersIthaca Hummus fields the deeper lineupSinbad Specialty Foods sits further up the premium end
Ithaca Hummus
Sinbad Specialty Foods
41
brand power
30
16
products
12
1
categories
3
1
subcategories
4
15
grocers
2
70.3¢
price per oz
80.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ithaca Hummus▭ Sinbad Specialty Foods
Distribution · 30% of score63·8
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ithaca Hummus
no top category Sinbad Specialty Foods doesn’t also play in.
only Sinbad Specialty Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ithaca Hummus · Sinbad Specialty Foods
