Ithaca vs Little Sesame · Bay Area shelf head-to-head
Ithaca and Little Sesame, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Little Sesame carries more Brand PowerLittle Sesame is in more Bay Area grocersLittle Sesame fields the deeper lineupLittle Sesame sits further up the premium end
Ithaca
Little Sesame
11
brand power
41
2
products
15
1
categories
2
2
grocers
14
46.8¢
price per oz
79.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ithaca▭ Little Sesame
Distribution · 30% of score8·58
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ithaca
no top category Little Sesame doesn’t also play in.
only Little Sesame
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ithaca · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ithaca · Little Sesame
