Ito En vs Just Ice Tea · Bay Area shelf head-to-head
Ito En and Just Ice Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Ice Tea carries more Brand PowerJust Ice Tea is in more Bay Area grocersJust Ice Tea fields the deeper lineupJust Ice Tea sits further up the premium end
Ito En
Just Ice Tea
30
brand power
44
9
products
20
1
categories
1
2
subcategories
7
9
grocers
17
17.7¢
price per fl oz
21.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ito En▭ Just Ice Tea
Distribution · 30% of score38·71
carried in 9 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ito En
no top category Just Ice Tea doesn’t also play in.
only Just Ice Tea
no top category Ito En doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ito En · 2
only Just Ice Tea · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ito En · Just Ice Tea
