Ito En vs Pop & Bottle · Bay Area shelf head-to-head
Ito En and Pop & Bottle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pop & Bottle carries more Brand PowerPop & Bottle is in more Bay Area grocersPop & Bottle fields the deeper lineupPop & Bottle sits further up the premium end
Ito En
Pop & Bottle
30
brand power
51
9
products
21
1
categories
3
2
subcategories
4
9
grocers
17
17.7¢
price per fl oz
48.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ito En▭ Pop & Bottle
Distribution · 30% of score38·71
carried in 9 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ito En
no top category Pop & Bottle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ito En · 2
only Pop & Bottle · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ito En · Pop & Bottle
