Izze vs Kimino · Bay Area shelf head-to-head
Izze and Kimino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Izze carries more Brand PowerIzze is in more Bay Area grocersKimino sits further up the premium end
Izze
Kimino
36
brand power
29
16
products
15
1
categories
2
13
grocers
8
20.8¢
price per fl oz
46.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Izze▭ Kimino
Distribution · 30% of score54·33
K
carried in 13 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Izze
no top category Kimino doesn’t also play in.
only Kimino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Izze · Kimino
