Jāsön vs Everyone · Bay Area shelf head-to-head
Jāsön and Everyone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Everyone carries more Brand PowerEveryone is in more Bay Area grocersEveryone fields the deeper lineup
Jāsön
Everyone
28
brand power
64
10
products
49
3
categories
5
3
subcategories
9
2
grocers
6
85.5¢
price per fl oz
90.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jāsön▭ Everyone
Distribution · 30% of score8·25
J
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jāsön
no top category Everyone doesn’t also play in.
only Everyone
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jāsön · 0
no exclusive doors — everywhere Jāsön is, Everyone is too.
only Everyone · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jāsön · Everyone
