Jāsön vs Rainbow · Bay Area shelf head-to-head
Jāsön and Rainbow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jāsön carries more Brand PowerJāsön is in more Bay Area grocersJāsön fields the deeper lineup
Jāsön
Rainbow
28
brand power
18
10
products
5
3
categories
2
3
subcategories
3
2
grocers
1
85.5¢
price per fl oz
85.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jāsön▭ Rainbow
Distribution · 30% of score8·4
J
R
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score57·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jāsön
only Rainbow
no top category Jāsön doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jāsön · 1
only Rainbow · 0
no exclusive doors — everywhere Rainbow is, Jāsön is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jāsön · Rainbow
