Jacobs Farm vs Bay Area Herbs & Specialties · Bay Area shelf head-to-head
Jacobs Farm and Bay Area Herbs & Specialties, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jacobs Farm carries more Brand PowerJacobs Farm is in more Bay Area grocersJacobs Farm fields the deeper lineupBay Area Herbs & Specialties sits further up the premium end
Jacobs Farm
Bay Area Herbs & Specialties
55
brand power
34
33
products
13
3
categories
2
10
grocers
5
$6.16
price per oz
$5.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jacobs Farm▭ Bay Area Herbs & Specialties
Distribution · 30% of score42·21
B
carried in 10 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jacobs Farm
only Bay Area Herbs & Specialties
no top category Jacobs Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jacobs Farm · 7
only Bay Area Herbs & Specialties · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jacobs Farm · Bay Area Herbs & Specialties
