Jacobs Farm vs MEYER FARMS · Bay Area shelf head-to-head
Jacobs Farm and MEYER FARMS, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jacobs Farm carries more Brand PowerJacobs Farm is in more Bay Area grocersJacobs Farm fields the deeper lineup
Jacobs Farm
MEYER FARMS
55
brand power
33
33
products
6
3
categories
1
10
grocers
1
$4.04
avg price
$2.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jacobs Farm▭ MEYER FARMS
Distribution · 30% of score42·4
M
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jacobs Farm
only MEYER FARMS
no top category Jacobs Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jacobs Farm · 9
only MEYER FARMS · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jacobs Farm · MEYER FARMS
