Jacobsen Co. vs Béquet Confections · Bay Area shelf head-to-head
Jacobsen Co. and Béquet Confections, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Béquet Confections is in more Bay Area grocersJacobsen Co. fields the deeper lineup
Jacobsen Co.
Béquet Confections
20
brand power
19
11
products
5
6
categories
1
8
subcategories
2
5
grocers
6
$2.99
price per oz
$2.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jacobsen Co.▭ Béquet Confections
Distribution · 30% of score21·25
J
B
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score60·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Béquet Confections
no top category Jacobsen Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jacobsen Co. · 3
only Béquet Confections · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jacobsen Co. · Béquet Confections
