Jacobsen Salt Co. vs Diamond Crystal · Bay Area shelf head-to-head
Jacobsen Salt Co. and Diamond Crystal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jacobsen Salt Co. carries more Brand PowerDiamond Crystal is in more Bay Area grocersJacobsen Salt Co. fields the deeper lineupJacobsen Salt Co. sits further up the premium end
Jacobsen Salt Co.
Diamond Crystal
41
brand power
27
25
products
5
5
categories
1
7
subcategories
1
12
grocers
13
$4.00
price per oz
32.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jacobsen Salt Co.▭ Diamond Crystal
Distribution · 30% of score50·54
carried in 12 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jacobsen Salt Co.
only Diamond Crystal
no top category Jacobsen Salt Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jacobsen Salt Co. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jacobsen Salt Co. · Diamond Crystal
