Jacobsen Salt Co. vs Natierra · Bay Area shelf head-to-head
Jacobsen Salt Co. and Natierra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jacobsen Salt Co. carries more Brand PowerJacobsen Salt Co. is in more Bay Area grocersJacobsen Salt Co. fields the deeper lineupNatierra sits further up the premium end
Jacobsen Salt Co.
Natierra
41
brand power
21
25
products
11
5
categories
4
7
subcategories
6
12
grocers
5
$4.00
price per oz
$3.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jacobsen Salt Co.▭ Natierra
Distribution · 30% of score50·21
N
carried in 12 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jacobsen Salt Co.
only Natierra
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jacobsen Salt Co. · Natierra