Jammie Dodgers vs Matilde Vicenzi · Bay Area shelf head-to-head
Jammie Dodgers and Matilde Vicenzi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Matilde Vicenzi carries more Brand PowerMatilde Vicenzi is in more Bay Area grocersMatilde Vicenzi fields the deeper lineupJammie Dodgers sits further up the premium end
Jammie Dodgers
Matilde Vicenzi
15
brand power
32
4
products
8
1
categories
4
2
subcategories
5
3
grocers
6
$7.71
avg price
$5.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jammie Dodgers▭ Matilde Vicenzi
Distribution · 30% of score13·25
J
M
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jammie Dodgers
no top category Matilde Vicenzi doesn’t also play in.
only Matilde Vicenzi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jammie Dodgers · 1
only Matilde Vicenzi · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jammie Dodgers · Matilde Vicenzi