Jcoco vs Tcho · Bay Area shelf head-to-head
Jcoco and Tcho, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tcho carries more Brand PowerTcho is in more Bay Area grocersTcho fields the deeper lineup
Jcoco
Tcho
12
brand power
47
6
products
29
1
categories
5
1
subcategories
6
3
grocers
17
$14.91
avg price
$7.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jcoco▭ Tcho
Distribution · 30% of score13·71
J
carried in 3 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jcoco
no top category Tcho doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jcoco · 0
no exclusive doors — everywhere Jcoco is, Tcho is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jcoco · Tcho
