Jeff's Garden vs Rick's Picks · Bay Area shelf head-to-head
Jeff's Garden and Rick's Picks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jeff's Garden carries more Brand PowerJeff's Garden is in more Bay Area grocersJeff's Garden fields the deeper lineup
Jeff's Garden
Rick's Picks
51
brand power
18
24
products
5
4
categories
2
16
grocers
4
$1.22
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jeff's Garden▭ Rick's Picks
Distribution · 30% of score67·17
R
carried in 16 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jeff's Garden
only Rick's Picks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jeff's Garden · Rick's Picks
