Jeni's Ice Cream vs Rethink Ice Cream · Bay Area shelf head-to-head
Jeni's Ice Cream and Rethink Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jeni's Ice Cream carries more Brand PowerJeni's Ice Cream is in more Bay Area grocersJeni's Ice Cream fields the deeper lineup
Jeni's Ice Cream
Rethink Ice Cream
45
brand power
0
49
products
2
3
categories
1
6
subcategories
1
11
grocers
2
$11.14
avg price
$9.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jeni's Ice Cream▭ Rethink Ice Cream
Distribution · 30% of score46·8
R
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jeni's Ice Cream
only Rethink Ice Cream
no top category Jeni's Ice Cream doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jeni's Ice Cream · Rethink Ice Cream