Jennies vs Loacker · Bay Area shelf head-to-head
Jennies and Loacker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loacker carries more Brand PowerLoacker is in more Bay Area grocersLoacker fields the deeper lineupLoacker sits further up the premium end
Jennies
Loacker
31
brand power
52
10
products
35
3
categories
3
4
subcategories
4
9
grocers
16
98.0¢
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jennies▭ Loacker
Distribution · 30% of score38·67
J
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jennies
only Loacker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jennies · 2
only Loacker · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jennies · Loacker
