Jennies vs The Gfb · Bay Area shelf head-to-head
Jennies and The Gfb, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Gfb carries more Brand PowerJennies is in more Bay Area grocersThe Gfb fields the deeper lineup
Jennies
The Gfb
31
brand power
36
10
products
18
3
categories
3
4
subcategories
3
9
grocers
8
98.0¢
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jennies▭ The Gfb
Distribution · 30% of score38·33
J
T
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score57·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jennies
only The Gfb
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Gfb · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jennies · The Gfb
