Jif vs Justin's Nut Butter · Bay Area shelf head-to-head
Jif and Justin's Nut Butter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jif carries more Brand PowerJif is in more Bay Area grocersJif fields the deeper lineup
Jif
Justin's Nut Butter
39
brand power
27
18
products
14
3
categories
2
11
grocers
1
$5.88
avg price
$6.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jif▭ Justin's Nut Butter
Distribution · 30% of score46·4
J
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Justin's Nut Butter
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jif · Justin's Nut Butter
