Jif vs Laura Scudder's · Bay Area shelf head-to-head
Jif and Laura Scudder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jif carries more Brand PowerJif is in more Bay Area grocersJif fields the deeper lineup
Jif
Laura Scudder's
39
brand power
12
18
products
5
3
categories
2
4
subcategories
2
11
grocers
6
30.6¢
price per oz
38.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jif▭ Laura Scudder's
Distribution · 30% of score46·25
L
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Laura Scudder's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Laura Scudder's · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jif · Laura Scudder's