Jimmy Dean vs Sambazon · Bay Area shelf head-to-head
Jimmy Dean and Sambazon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sambazon is in more Bay Area grocersJimmy Dean fields the deeper lineup
Jimmy Dean
Sambazon
53
brand power
54
42
products
22
5
categories
5
6
subcategories
8
10
grocers
16
43.5¢
price per oz
77.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jimmy Dean▭ Sambazon
Distribution · 30% of score42·67
carried in 10 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jimmy Dean
only Sambazon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jimmy Dean · 1
only Sambazon · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jimmy Dean · Sambazon
