Joel Gott Wines vs Bread & Butter · Bay Area shelf head-to-head
Joel Gott Wines and Bread & Butter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Joel Gott Wines carries more Brand PowerJoel Gott Wines is in more Bay Area grocers
Joel Gott Wines
Bread & Butter
23
brand power
14
5
products
3
3
categories
2
5
subcategories
3
3
grocers
1
$16.99
avg price
$17.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joel Gott Wines▭ Bread & Butter
Distribution · 30% of score13·4
B
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Joel Gott Wines
only Bread & Butter
no top category Joel Gott Wines doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Joel Gott Wines · 2
only Bread & Butter · 0
no exclusive doors — everywhere Bread & Butter is, Joel Gott Wines is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joel Gott Wines · Bread & Butter