Joel Gott Wines vs Rickshaw · Bay Area shelf head-to-head
Joel Gott Wines and Rickshaw, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Joel Gott Wines carries more Brand PowerJoel Gott Wines is in more Bay Area grocersJoel Gott Wines fields the deeper lineupJoel Gott Wines sits further up the premium end
Joel Gott Wines
Rickshaw
23
brand power
14
5
products
2
3
categories
2
5
subcategories
2
3
grocers
2
$16.99
avg price
$12.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joel Gott Wines▭ Rickshaw
Distribution · 30% of score13·8
R
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Joel Gott Wines
only Rickshaw
no top category Joel Gott Wines doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Joel Gott Wines · 1
only Rickshaw · 0
no exclusive doors — everywhere Rickshaw is, Joel Gott Wines is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joel Gott Wines · Rickshaw