Johnsonville vs Fra' Mani · Bay Area shelf head-to-head
Johnsonville and Fra' Mani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocers
Johnsonville
Fra' Mani
26
brand power
51
13
products
15
2
categories
3
6
subcategories
7
3
grocers
15
68.3¢
price per oz
$1.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Johnsonville▭ Fra' Mani
Distribution · 30% of score13·63
J
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Johnsonville
only Fra' Mani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Johnsonville · 0
no exclusive doors — everywhere Johnsonville is, Fra' Mani is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Johnsonville · Fra' Mani