Jols vs Smartsweets · Bay Area shelf head-to-head
Jols and Smartsweets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartsweets carries more Brand PowerSmartsweets is in more Bay Area grocersSmartsweets fields the deeper lineup
Jols
Smartsweets
0
brand power
37
3
products
13
2
categories
2
3
subcategories
6
1
grocers
13
$3.19
avg price
$4.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jols▭ Smartsweets
Distribution · 30% of score4·54
J
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jols
no top category Smartsweets doesn’t also play in.
only Smartsweets
no top category Jols doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jols · Smartsweets