Jones Dairy Farm vs True Story · Bay Area shelf head-to-head
Jones Dairy Farm and True Story, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
True Story carries more Brand PowerTrue Story is in more Bay Area grocersTrue Story fields the deeper lineupTrue Story sits further up the premium end
Jones Dairy Farm
True Story
40
brand power
53
13
products
21
4
categories
6
6
subcategories
10
11
grocers
14
18.7¢
price per oz
$2.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jones Dairy Farm▭ True Story
Distribution · 30% of score46·58
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats3 vs 14 SKUs
1% of shelf
only Jones Dairy Farm
only True Story
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jones Dairy Farm · 3
only True Story · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jones Dairy Farm · True Story