Jones vs Nixie · Bay Area shelf head-to-head
Jones and Nixie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nixie carries more Brand PowerNixie is in more Bay Area grocersNixie fields the deeper lineup
Jones
Nixie
0
brand power
56
5
products
43
1
categories
3
3
subcategories
5
1
grocers
19
$6.25
avg price
$5.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jones▭ Nixie
Distribution · 30% of score4·79
J
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jones
no top category Nixie doesn’t also play in.
only Nixie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jones · 0
no exclusive doors — everywhere Jones is, Nixie is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jones · Nixie