Jonesbar vs Kate's Real Food · Bay Area shelf head-to-head
Jonesbar and Kate's Real Food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jonesbar
no top category Kate's Real Food doesn’t also play in.
only Kate's Real Food
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Jonesbar is, Kate's Real Food is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jonesbar · Kate's Real Food
