Josey Baker Bread vs Mestemacher · Bay Area shelf head-to-head
Josey Baker Bread and Mestemacher, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mestemacher is in more Bay Area grocersJosey Baker Bread sits further up the premium end
Josey Baker Bread
Mestemacher
37
brand power
35
15
products
14
3
categories
1
5
subcategories
5
6
grocers
12
63.3¢
price per oz
44.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Josey Baker Bread▭ Mestemacher
Distribution · 30% of score25·50
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Josey Baker Bread
only Mestemacher
no top category Josey Baker Bread doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Josey Baker Bread · 2
only Mestemacher · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Josey Baker Bread · Mestemacher
