Joyride vs Rowntree's · Bay Area shelf head-to-head
Joyride and Rowntree's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Joyride carries more Brand PowerJoyride is in more Bay Area grocersJoyride fields the deeper lineup
Joyride
Rowntree's
25
brand power
12
9
products
6
1
categories
2
4
subcategories
4
5
grocers
2
$7.47
avg price
$6.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joyride▭ Rowntree's
Distribution · 30% of score21·8
J
R
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Joyride
no top category Rowntree's doesn’t also play in.
only Rowntree's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Joyride · 4
only Rowntree's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joyride · Rowntree's