Junior Mints vs Hershey's · Bay Area shelf head-to-head
Junior Mints and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineupHershey's sits further up the premium end
Junior Mints
Hershey's
20
brand power
54
4
products
79
1
categories
6
2
subcategories
8
11
grocers
14
89.2¢
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Junior Mints▭ Hershey's
Distribution · 30% of score46·58
J
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Junior Mints
no top category Hershey's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Junior Mints · 1
only Hershey's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Junior Mints · Hershey's