Jus- Rol vs Dufour Pastry Kitchens · Bay Area shelf head-to-head
Jus- Rol and Dufour Pastry Kitchens, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dufour Pastry Kitchens carries more Brand PowerDufour Pastry Kitchens is in more Bay Area grocers
Jus- Rol
Dufour Pastry Kitchens
15
brand power
29
3
products
3
2
categories
3
3
subcategories
3
1
grocers
14
$5.66
avg price
$15.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jus- Rol▭ Dufour Pastry Kitchens
Distribution · 30% of score4·58
J
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jus- Rol
no top category Dufour Pastry Kitchens doesn’t also play in.
only Dufour Pastry Kitchens
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jus- Rol · 0
no exclusive doors — everywhere Jus- Rol is, Dufour Pastry Kitchens is too.
only Dufour Pastry Kitchens · 13
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jus- Rol · Dufour Pastry Kitchens