Just Bare vs Yummy · Bay Area shelf head-to-head
Just Bare and Yummy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yummy is in more Bay Area grocersJust Bare sits further up the premium end
Just Bare
Yummy
35
brand power
39
10
products
10
3
categories
1
3
subcategories
2
6
grocers
10
58.7¢
price per oz
48.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Bare▭ Yummy
Distribution · 30% of score25·42
J
Y
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score57·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Just Bare
only Yummy
no top category Just Bare doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Just Bare · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Bare · Yummy
