Just Date vs Enjoy Life Foods · Bay Area shelf head-to-head
Just Date and Enjoy Life Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Date carries more Brand PowerJust Date fields the deeper lineupJust Date sits further up the premium end
Just Date
Enjoy Life Foods
40
brand power
25
12
products
4
3
categories
2
4
subcategories
2
11
grocers
11
$1.33
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Date▭ Enjoy Life Foods
Distribution · 30% of score46·46
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Just Date
only Enjoy Life Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Just Date · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Date · Enjoy Life Foods
